![]() ![]() Large typography and illustrations can be a great way to highlight key brand messages. By using Promoted-Only Tweets brands can optimise content for the 9x16 format, without having to publish this content directly to their Twitter feed. More than 80% of people on Twitter consume Tweets via Mobile. If your narrative is exciting and original you’ll keep them swiping.įor the launch of the new Bourne film, created a compelling example with a create-your-own-adventure Moment, which took you down different paths according to the choices you made. By adding a Tweet to your Moment it has to add value to the story – you want to keep the user hooked. Remember that the user always controls the journey. We saw a really good example of this earlier this year from Unilever’s It used Moments to highlight how little time kids spend outdoors as part of its #DirtisGood a creative from Twitter UK, used Moments recently to highlight the incredible creative potential for comic-book style animation Your Tweet copy should help to provide context and intrigue, encouraging the user to continue swiping. This gives the user a clear path as they swipe through. Using images as dividers can help to structure your Moment. Start by establishing a beginning, a middle and an end to your brand story. We’ll see if Twitter is bold enough to give Moments the spotlight.Here are our five top tips to give you ideas and inspiration for all of your Moments.Īs with any great story, it’s important for your Moment to have a clear narrative structure. Showing algorithmic highlights atop the feed ended up being extremely helpful despite the initial worries. Yet as long as it’s buried in a tab people don’t feel compelled to open, Twitter may not be squeezing as much value out of the Moments product as it could. Wider coverage of current events and random culture could show Twitter’s breadth. Though the visual experience of Moments can feel clumsy at times, it shines by making Twitter feel cohesive and comprehensible. Last quarter it did say that highlighting Moments on the logged out home page drove a 6% increasing in visitor time on site. Twitter mentioned nearly all of its core products in its most recent letter to investors, but Moments was strangely absent. User count is up just 3% year-over-year while revenue growth has sunk from 60% to 20%. It began showing Promoted Moments native ads last October.īut in a year when Twitter desperately needed a boost to user growth, it found none. Moments is almost a year old, having methodically expanded from the US to the UK, Australia, Canada, Mexico, and Brazil under the curation leadership of former New York Times editor Marcus Mabry. Instagram’s choice to insert its Snapchat clone Stories atop its feed has brought it instant traction. Baking Moments into the top of the feed or the on-boarding experience could make them more of a habit for Twitter users. Unfortunately, Twitter has still been hesitant to more deeply integrate Moments into its core experience.Ĭurrently the product exists as a dedicated tab in the Twitter app, but feels buried compared to the more necessary Home feed, notifications, messages, and profile tabs. The best Moments are eligible to appear in the Moments tabs under its various categories. To throw some extra visibility at the Moments platform, creators will get a tab on their Twitter profile on the web that lists that Moments they’ve made. However, the company is not ruling out the idea of revenue sharing if there are future opportunities. While Twitter is turning Moments into an open platform, it won’t be sharing ad revenue with new creators the way Tumblr is now starting to pay bloggers who host ads - at least not yet. Some of the most memorable Moments have been crazy stories told in sprawling tweetstorms rather than predictable aggregations of news. Harnessing the creativity of the masses could also spawn more viral hits. Twitter’s aim may be to get users to promote their self-created Moments to their own networks, including people who don’t use it already. The Birth of A Movement, Ferguson 2014 #MikeBrown ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |